SELECTED WORK

Starring Munroe Bergdorf, HYPER-REALITI moves between embodied reality and constructed digital worlds through dance, poetry and image.

I developed the project from concept through production and post, shaping its visual language around performance, identity, mediated selves and the instability between the image we construct and the person underneath it.

Featured by NOWNESS Asia. Supported using public funding by Arts Council England.

A national fundraising campaign focused on expanding access to specialist Parkinson’s care across the UK.

I led the creative direction and film and photography output, shaping sensitive personal stories into clear, human campaign content across multiple audiences, formats and channels.

The wider appeal aims to raise £9 million and has helped create more than 30 new specialist roles.

I led editing and colour across global campaigns, product communications and major brand moments for Arrival, including work around COP26.

The role involved shaping complex material into clear, consistent films across multiple formats and international markets, often through compressed production cycles and intensive stakeholder review.

It strengthened a part of my practice I still value enormously: knowing how to protect the creative idea while navigating scale, complexity and delivery pressure.

Six years of editorial and branded work across food, travel, hospitality and culture for one of the world’s leading social-first publishers.

I produced and edited original formats including Offbeat, Kid Critic and West is Best, alongside commercial work for brands across travel, food and lifestyle. The work ranged from fast-turnaround social storytelling to more polished campaign films, with selected edited and graded projects reaching more than 4.2 million views.

It was a formative part of how I learned to make work that has to be both visually considered and genuinely watchable.

A large-scale body of premium moving-image work created for Absolut Elyx across launch, product, cocktail, event and social content.

Across more than 80 assets, I worked through production and post, editing and finishing work for multiple platforms and formats while maintaining a consistent visual identity across digital, outdoor, airport and in-flight environments.

The scale of the campaign demanded both creative judgement and forensic consistency — exactly the kind of work I enjoy.

Created for Mental Health Awareness Week, BODY IMAGE combines spoken word with intimate, highly controlled portraiture to explore appearance, self-perception and mental health.

I produced and directed the film, building the visual approach around performance, vulnerability and direct human presence rather than conventional campaign language.

The result is deliberately simple: one voice, one face, and enough space for the subject to land.